I was recently on The Cut’s Shopify podcast— The Shopify Dropify podcast to talk about the power of push marketing and how merchants can use web push notifications to generate…
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What is BFCM and How Small Stores Can Take Advantage of It
BFCM is Black Friday, Cyber Monday, one of the most anticipated sales period for every merchant— online and in-store. Last year, Shopify merchants collectively made over $1.5 billion USD in…
8 Web Push Notification Tactics for a Successful Black Friday Sale
It’s gotten easier for eCommerce businesses of all sizes to convert their visitors into subscribers, thanks to web push notifications. With their immediate delivery, short message, and high visibility, stores…
How to Turn Your Black Friday Visitors Into Lifelong Subscribers
Black Friday, Cyber Monday is the biggest sale season for online merchants worldwide. Just last year, Shopify reported that 10,978 orders were placed per minute. And this isn’t considering the…
How Do I Make A Great Facebook Instant Experience Ad?
It is projected that next year ads on social media, apps, and websites will take 54% of the total advertising market. Digital advertising is on the rise, as more and…
The Ultimate Guide to Shopper Segmentation for Web Push Notifications
Imagine receiving a promotion about finding the perfect blue polo shirt. It would be a great sell if you’ve been searching for a blue polo shirt but not such a…
E-commerce Content Marketing: The Ultimate Guide To Drive High Converting Traffic To Your Shopify Store
If you run a Shopify store, content marketing can be a great way to generate more traffic and ultimately more sales. However, developing a successful content marketing campaign for an…
Successful Web Push Marketing for Enterprise Stores on the Messenger Mastermind Podcast
I joined Messenger Mastermind, a podcast hosted by Jeremy Horowitz, to talk about web push notifications, the most powerful PushOwl Enterprise features merchants need to use with web push and…
Increase Loyalty and Retention: Boosting Flits Customer Credits with Web Push Notification
As an eCommerce business competing with hundreds of other stores to grab a shopper’s attention, you need to be able to offer them something worth coming back for. That’s where…