Marketing your Black Friday sale is crucial. Since they are sent instantly and directly to your subscribers’ device screens, web push notifications are the perfect marketing channel for this time-sensitive…
Latest Posts
Browse Abandonment Notifications: Guide to Re-Engaging Shoppers with Web Push
If you’re already recovering abandoned carts, kudos! But, you’re still losing out on a huge number of shoppers, the ones that view products but don’t take any action. Usually, you…
5 Ways to Convert Existing Traffic into Customers on your Shopify Store
You’ve done the work to bring more traffic to your Shopify store, but what about the next big step? A visitor isn’t worth much if they don’t eventually purchase products,…
Types of Web Push Notification Campaigns You Can Send
Sending web push notifications is easy. A few enticing words on what your promotion is and you’re good to go! But, like every other marketing channel, you need variety in…
Planet 54 Delivers a Connected Commerce Experience With Web Push Notifications
Planet54 always jumps into new avenues and trends, creating as many touchpoints for their customers. With web push, the brand is able to drive more curiosity, target subscribers in regions…
Segmentation for Web Push Notifications: Best Practices and Advanced Tips
Personalized marketing comes with its own set of rules. But, we don’t expect you to know them off the top of your head. We’ll walk you through the best practices…
Guide to Segmentation for Web Push Notifications
Generic marketing just doesn’t get the reach that you have the potential for. 80% of customers expect a personalized experience from brands they shop from. By not tailoring your promotions…
Integration Announcement – PushOwl X PageFly
Here’s a quick test— which opt-in would you click on? Of course, the button placed within the page is more pleasing than the pop-up. However, adding such buttons requires some…
Apple’s New Privacy Updates and How This Affects Marketing for Your eCommerce Store
Privacy is the emerging priority in this age and while it helps keep consumers safe, it has become a point of restriction for marketers. In its last two OS updates,…
