You’ve done the work to bring more traffic to your Shopify store, but what about the next big step? A visitor isn’t worth much if they don’t eventually purchase products, so that’s why you must focus a significant amount of attention on sending your new traffic through a sales funnel. Luckily, there are plenty of concrete ways to convert more existing traffic into customers on your Shopify store. Learn all about the best options below.
Offer an Incentive
From discounts to free shipping, incentives play a large role in convincing customers that they’re better off buying from your online store than jumping to a competitor. A report from Shopify even states that discounted products and shipping rates lead to 8x more sales than stores without those incentives.
That doesn’t mean, however, that you must discount all of your products until the end of time. It’s quite the opposite, in fact. Instead, your goal is to establish incentives that show customers the value of shopping from your store or at least buying at that moment in time.
The good news is that there’s no shortage of incentive ideas to consider. Some tactics simply share that your company offers a little extra in terms of service (like with warranties, customer support, and free setups), while other incentives sweeten the deal for the customer with a small gift or discount.
Here are some of the best ideas for incentives on your Shopify store:
- Discount coupons in exchange for customer email addresses or phone numbers. Apps like Privy make it easy to show a popup on your website, collect personal information, and hand over a coupon code.
- Free shipping if they spend more than a certain amount of money.
- Faster shipping options than the competition (and guaranteed shipping dates for seasonal sales, like during Christmas).
- Discounts on bundled products.
- Sales that will go away if they don’t buy before a certain amount of time.
- Free gifts, add-on products, or gift cards.
- Free setup or installation for complicated products.
- Money-back guarantees and warranties.
- No long-term contract requirements.
- Rewards points through a loyalty program.
- Free returns.
- Included gift wrapping.
- A promise to provide immediate customer support, replacement parts, or other maintenance elements.
Leverage Push Notifications
Push notifications deliver simple, non-intrusive message modules in the user’s browser. They can be sent on mobile devices and desktop computers, targeted to customers you know are on the verge of buying, and customized with unique text, promotions, and links.
The internet is littered with case studies on how tools like PushOwl improve conversions on Shopify with push notifications. For instance, a store called OnlyNaturalPet boosted its ROI by 186x and saw a 14% increase in its average order value after implementing push notifications.
The primary advantage of push notifications is that you’re not only relying on an immediate sale from a popup promotion. Instead, visitors opt into the push notifications, meaning you can send them messages in the future. That way, the visitors may not convert immediately but you stay at the top of their minds and have chances to incentivize customers later.
Grow Your Email + SMS List
Website visitors that don’t convert actually have a substantial amount of value if approached in a reasonable manner. In fact, everyone who comes to your store is still a potential buyer; you just haven’t found that perfect hook yet to convince them into a sale.
That hook could be a push notification or promotional incentive. On the other hand, you may just need to send out an email or text to educate visitors about your brand, show your core values, and share information about things like incentives. Not only that but text messages and emails give customers a way to keep in touch with you for questions.
That’s why it’s essential to grow your email and/or SMS list through the lifespan of your business. There’s no shame in starting small, seeing as how the growth comes at a slow and steady pace.
Overall, some customers simply aren’t going to convert on their first visit to your website, so it’s important to capture their email or phone number to continue the conversation.
At some point, a free shipping promotion, a blog post about how you contribute to the community or a holiday special may end up being what prompts a sale.
Display Social Proof to Build Trust
Social proof means more to your customers than you could ever imagine. If other people like your products, your brand, or your overall message, you’re bound to convince others to like your business as well.
Social proof comes in many forms, but it usually has something to do with potential customers seeing what others have said about your brand, or for a particular product.
What are some ways to display social proof on your Shopify store?
- Showing testimonials from customers.
- Displaying product reviews, and letting all customers rate your products.
- Sharing endorsements from notable people.
- Listing information about awards, mentions in publications, and popular clients.
- Showing how many people follow along with your brand on social media.
Through Shopify (and an app like Okendo), you’re able to present social proof to customers in an attempt to get them to convert. For instance, Okendo offers features to collect and show detailed user reviews with pictures, ratings, and recommendations about the product.
Personalize the Customer Journey
Personalizing the customer journey means you’re going out of your way to make the shopping experience customized for the visitor. This displays a sense of care for customers, seeing as how they’re not just another sale for your website.
Instead, you send out emails that actually greet customers with their names. You only send out marketing messages that relate to them personally. And you’re smart and sensitive about asking for this type of information in the first place.
Customer journey personalization comes easy through Shopify when you utilize an app like EnquireLabs. It allows you to ask detailed, but friendly, questions throughout the shopping process, often grabbing information like where the customer heard about your business, how they classify themself as a customer, and what products they might be interested in.
With a system like this, you’re letting your customers lead you down their own personalization path. It shows you’re listening to them and understand how to communicate the right way through methods like personalized email, text, or other messaging techniques.
Converting more existing traffic into customers on Shopify is no easy task, but with the right knowledge and tools, you’re far more equipped to take customers to the next step of buying.
Whether that’s done by offering incentives, leveraging push notifications, growing your list, using social proof, or personalizing the customer journey, you now have what it takes to turn more Shopify visitors into paying customers.
This guest post was written by Wesley Stryker, the founder of Commerce Caffeine, an ecommerce Software Discovery Platform that helps brands find the best Amazon seller tools and Shopify apps for their businesses. Wes has over 10 years of experience operating and consulting ecommerce businesses.