As a new marketing channel, web push notifications are an underutilized but highly effective way to generate more revenue. One store that started using web push notifications made $2,691 in…
How Eat Well Nashville Uses Web Push Notifications
Just like any marketing strategy, there’s no cookie-cutter way to plan your web push notifications. Each eCommerce business sends campaigns based on the kind of promotions, products, and preferences they…
Guide to Writing Copy for Custom Prompt
The Custom Prompt (previously known as 2-Step Opt-In) is a way for store visitors to subscribe to your web push notifications. With this opt-in, you can set context about your…
Guide to Web Push Notification Opt-Ins
If you use web push notifications as a marketing channel for your Shopify store, you’ll have a lot on your plate— from running campaigns to monitoring your abandoned cart recovery…
Guide to Running Winback Campaigns With Web Push Notifications
Your list of web push subscribers are a mixed bunch. You’ll have loyal repeat customers, shoppers who last bought from you months ago, and subscribers who’ve never shopped from your…
What is BFCM and How Small Stores Can Take Advantage of It
BFCM is Black Friday, Cyber Monday, one of the most anticipated sales period for every merchant— online and in-store. Last year, Shopify merchants collectively made over $1.5 billion USD in…
8 Web Push Notification Tactics for a Successful Black Friday Sale
It’s gotten easier for eCommerce businesses of all sizes to convert their visitors into subscribers, thanks to web push notifications. With their immediate delivery, short message, and high visibility, stores…
How to Turn Your Black Friday Visitors Into Lifelong Subscribers
Black Friday, Cyber Monday is the biggest sale season for online merchants worldwide. Just last year, Shopify reported that 10,978 orders were placed per minute. And this isn’t considering the…
The Ultimate Guide to Shopper Segmentation for Web Push Notifications
Imagine receiving a promotion about finding the perfect blue polo shirt. It would be a great sell if you’ve been searching for a blue polo shirt but not such a…
