The Custom Prompt (previously known as 2-Step Opt-In) is a way for store visitors to subscribe to your web push notifications. With this opt-in, you can set context about your…

If you use web push notifications as a marketing channel for your Shopify store, you’ll have a lot on your plate— from running campaigns to monitoring your abandoned cart recovery…

Your list of web push subscribers are a mixed bunch. You’ll have loyal repeat customers, shoppers who last bought from you months ago, and subscribers who’ve never shopped from your…

Imagine receiving a promotion about finding the perfect blue polo shirt. It would be a great sell if you’ve been searching for a blue polo shirt but not such a…

Web push notifications are the next marketing medium to watch out for. Endless promotions are sent every day, so it’s vital to ensure that your marketing is unobtrusive yet catchy…

The first step to create a successful push notification marketing strategy is to grow your subscriber list. While there’s no harm in sending out push campaigns with only a handful…

Unless you are a frequent impulse buyer, chances are that you take a few re-routes before making a purchase decision. Most of us are habituated to random browsing. If something…