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push notification best practices
  • Posted in
    • Push Notifications 101

Web Push Notification Best Practices – The Ideal Character Length (2021)

  • Postedby Kunal Konde
  • 3 minute read

Note: This blog has been updated as of 31 December 2020. Browser updates affect your push notifications as well. One question that we frequently hear from merchants is “Why is…

  • Posted in
    • Push Notifications 101

10 Most Common Questions about Web Push Notifications

  • Postedby Asiya Nayeem
  • 3 minute read

As a new marketing channel, web push notifications are an underutilized but highly effective way to generate more revenue. One store that started using web push notifications made $2,691 in…

  • Posted in
    • Push Notifications 101

Guide to Writing Copy for Custom Prompt

  • Postedby Asiya Nayeem
  • 5 minute read

The Custom Prompt (previously known as 2-Step Opt-In) is a way for store visitors to subscribe to your web push notifications. With this opt-in, you can set context about your…

  • Posted in
    • Push Notifications 101

Guide to Web Push Notification Opt-Ins

  • Postedby Asiya Nayeem
  • 4 minute read

If you use web push notifications as a marketing channel for your Shopify store, you’ll have a lot on your plate— from running campaigns to monitoring your abandoned cart recovery…

  • Posted in
    • Push Notifications 101

Guide to Running Winback Campaigns With Web Push Notifications

  • Postedby Asiya Nayeem
  • 9 minute read

Your list of web push subscribers are a mixed bunch. You’ll have loyal repeat customers, shoppers who last bought from you months ago, and subscribers who’ve never shopped from your…

  • Posted in
    • BFCM
    • Push Notifications 101

8 Web Push Notification Tactics for a Successful Black Friday Sale

  • Postedby Asiya Nayeem
  • 4 minute read

It’s gotten easier for eCommerce businesses of all sizes to convert their visitors into subscribers, thanks to web push notifications. With their immediate delivery, short message, and high visibility, stores…

  • Posted in
    • Push Notifications 101

The Ultimate Guide to Shopper Segmentation for Web Push Notifications

  • Postedby Asiya Nayeem
  • 4 minute read

Imagine receiving a promotion about finding the perfect blue polo shirt. It would be a great sell if you’ve been searching for a blue polo shirt but not such a…

  • Posted in
    • Push Notifications 101

The Guide to Crafting The Perfect Web Push Notification

  • Postedby Asiya Nayeem
  • 5 minute read

Web push notifications are the next marketing medium to watch out for. Endless promotions are sent every day, so it’s vital to ensure that your marketing is unobtrusive yet catchy…

  • Posted in
    • Push Notifications 101

Top 10 Tips to Increase Your Push Notification Subscribers

  • Postedby Asiya Nayeem
  • 4 minute read

The first step to create a successful push notification marketing strategy is to grow your subscriber list. While there’s no harm in sending out push campaigns with only a handful…

  • Posted in
    • Push Notifications 101

Push Notification Best Practices: Finding the Optimal Frequency of Push Notifications

  • Postedby Asiya Nayeem
  • 2 minute read

How many is too many? That’s the question that plagues us all. With any marketing tool, there is always one simple query: How many promotions is the right amount? You…

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