Over the years, eCommerce businesses have realized the worth of branded and engaging content marketing in generating sales and earning customer loyalty. And why not? In the modern competitive world, simply having an online store isn’t adequate. To boost sales, and maximize return on investment, online stores need to create a unique web presence, and this is where the effectiveness of engaging content comes into the picture.
If you’re running a Shopify store and wondering how to increase online sales fast using content marketing, stick to this post till the end. However, before that, we will have a look at the importance of content in the eCommerce business.
Importance of Engaging & Branded Content
To online store owners, content marketing gives a great opportunity to grow sales. Not only does it help in growing traffic but also in generating revenue. When you provide your customers engaged yet exciting content, they feel connected to your business.
According to Harvard Business Review, customers who are fully connected to a brand are 50% more valuable than just satisfied customers.
Apart from this, engaging content helps you move your prospect clients toward buying. Once you are aware of the way, people buy through your Shopify store, create branded content for each stage of the funnel to guide people on how to move forward. Different online businesses may have different versions of a sales funnel, but they all have three primary stages:
An effective content marketing helps these three stages work smoothly.
Speaking of branded content, it is considered more effective when it comes to advertising. As nowadays, people are overwhelmed with ads, eCommerce businesses need to look for another way to reach their audience and convey the values they portray. Branded content perfectly fits in this scenario as it aims at bringing relevant value to the consumer.
Opposed to traditional advertising, it focuses on driving engagement by providing them with relevant information and teaching them something. So, make branded content an important part of your content marketing.
Now you know the importance of engaging content, let’s find out how to increase online sales fast using the content.
Types of Content Marketing To Get More Sales
According to WordStream, 87% of online marketers use video content. So why not you? If you want to increase online sales fast, video content marketing can help you to a large extent. To educate your prospects, you can create how-to videos, product close-up videos, or informative videos for your frequently asked questions.
There are plenty of ways you can use video to boost sales of eCommerce business. For example, you may:
- Create an explainer video explaining to your customers how to use your products
- Create a video to explain the various features and functionality of your product
- Create a story around your services and products
- Explain your audience the mission and values of your business
- Share reviews of your happy customers
- Compare how your product is better than your competitor’s
When you create video content for your eCommerce business, it helps your potential customers become more comfortable with your product. Moreover, they get a chance to have an in-depth look at the product.
There are numerous platforms where you can share your eCommerce product videos and boost your sales. For example, on the product page of your website, on social media platforms, and through your email campaigns.
Unfortunately, for some small businesses, especially for startups, it can be challenging to invest in a professional video production company. Such firms can try professional video maker tools. Usually, these tools come with pre-designed templates that you have to choose according to your business niche.
Blogging can open up an endless amount of opportunities for your eCommerce business. Think of blogging as a medium to communicate with your audience. You can use it to help your potential customers know about your products and their features.
Blogs not just create awareness about your product but also improves the ranking of your store in the search engine results. When you add a blog section to your Shopify store that provides valuable information to the audience, search engines start optimizing your blog content. Blog posts that use on-page SEO tactics accurately get more chances to rank in search engines and get clients, according to Neil Patel.
Let’s have a look at how you can use blogging to boost your store sales.
- Create how-to guides explaining how to use your products
- You can write blog posts raising awareness of what you sell
- Case studies to describe how your product helps people or provides the benefits you promise
- Blogs to inform your customers about new product announcements and launches
- Complete tutorial or documentation in a blogging format that answers queries and offers guidance about your products
Infographics are one of the most effective content marketing strategies to boost your eCommerce shopping cart’s traffic. This engaging content type lets you provide a visual presentation of your product. A vibrant infographic can spice up any boring information instantly. When you segment the right kind of information to the right audience, you generate the right response. And infographic content helps you a lot in it.
Apart from this, infographic helps you create backlinks for your Shopify store. Since infographics are fascinating enough for people to share and distribute, you get plenty of inbound links to your store.
Social Media Posts
Social media posts are another kind of content that can take your online store to the next level. If you’re running out of budget, you can take advantage of social media posts. You can start with no budget; you just need some dedication and readiness to do the work.
Similar to video, the podcast is another engaging content marketing medium that enables you to reach your audience. People who are driving can’t read or watch your videos. Hence, an excellent method to reach these clients is to make podcasts.
Tips to Increase Online Sales Fast Using Content Marketing
Create Creative Content
Every single day, a massive amount of content is created on different platforms. Alone, Facebook generates more than 3.3 million new posts every minute. Therefore, you must create engaging content that stands out.
Come up with a strong content marketing plan and choose topics that would be useful to your targeted audience. Ask people what they would like to know about your product. You may also take the help of social media groups related to your business.
Show Honesty in Your Sales Copy
You should be honest in your sales copy. It won’t only increase your business’ reputation but also encourage trust in your brand. You should avoid making claims you can’t support. Try to be straightforward and approachable in all your sales copy.
Display Testimonials and Trust Signals
Today, regardless of the business you’re into, customer satisfaction has become very important. Remember, satisfied customers are more influential than even your well-written sales copy.
Display your testimonials and reviews on your website. These trust signals will help you increase online sales fast.
For the last few years, the importance of engaging content for eCommerce brands has been increasing significantly. Depending on your business model, you can choose any marketing tactic to drive sales for your online store. We hope the content marketing tips mentioned in this blog will help you generate more sales for your online store.
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This post was contributed by Roman Daneghyan, the Chief Marketing Officer at Renderforest, a content marketing specialist, and an expert in SEO and social media marketing who enjoys sharing the experiences gained working as a marketer and helping other entrepreneurs succeed.