Convincing visitors to subscribe to your email marketing is tougher than ever. Read more to learn how you can get more subscribers for your online store.
There’s no questioning the power of email marketing. According to Disruptive Advertising, Email marketing has an average ROI of 3,800%.
This means that, for every $1 invested in email marketing, the average return is $38.
But, to sustain your success with email marketing, you need to ask your store visitors to trust you with their emails. This might not be as easy as having a highly visible pop-up with compelling copy.
Customers these days are hesitant to trust their data with anyone. When even big shots like Facebook and Twitter are having data breaches, it’s not easy for folks to trust online businesses. Due to this, users are less likely to leave their details with online stores- even if these stores have squeaky clean privacy records.
In 2019, it’s tougher than ever for store owners to grow their email subscriber list. But can store owners find a solution to ensure this doesn’t hinder their marketing?
Is email really effective?
Email marketing is a tried and tested medium. When done right, it’s effective in driving conversions. MailChimp stated that the average open rate for emails across all industries is 20.81%. Open rates for email have never been better.
But, when we consider how reluctant consumers are about sharing their information, email isn’t as effective. According to Sumo, the average email opt-in rate is 1.95%. Unless you’ve coupled your email marketing with other platforms, you aren’t climbing your marketing ladder. With just email marketing under your wing, your subscriber list isn’t growing as well as it could.
So, how do you get more subscribers without asking for emails?
Give people a chance to stay tuned without sharing emails with push notifications
Push notifications are an easy way to grab your one-time visitors instantly. Since they don’t have to provide their name and email address, first-time visitors don’t have to worry about sharing their data when opting in to push notifications from a store.
Push notifications are also an effortless way for visitors to stay in touch with the store.
Unlike emails, it’s a one-click opt-in. Visitors don’t have to open another window or confirm their subscription, making subscription easier. Moreover, push notifications are the fastest way to market your store. They have the power to entice subscribers within 10 seconds.
Stores don’t have to worry about cluttering anyone’s inbox since the notification is delivered straight to their subscriber’s screen- either on their desktop or their mobile. This is especially useful for time-sensitive promotions. Push notifications deliver promotions instantly, ensuring the subscriber is informed about a flash sale or a new product the minute it is launched.
The biggest plus point?
Stores can tackle abandoned carts even if the user hasn’t left any of his details. When a push notification subscriber abandons their cart, the Abandoned Cart Reminder feature on PushOwl sends a sequence of 3 notifications at timely intervals to bring back the visitor to complete their purchase.
Read more about how Abandoned Cart Reminders work to recover your carts.
As a store owner, you can provide multiple opportunities for your visitor to subscribe to your notifications.
1. Default Opt-In
The default opt-in method is the browser prompt. When a visitor first visits your store, a browser prompt shows up on their screen. You can choose when you’d like the prompt to be shown within the PushOwl dashboard. By default, the browser prompt is shown to desktop users 5 seconds after they land on the website and for mobile users, it is seen after 10 seconds.
If your store has enabled the overlay, your visitor will also see a customised copy that you can use to either offer an incentive for opting in to push notifications or explain what kind of promotions your subscribers can expect.
Further Reading: Browser prompt
2. Two-Step Opt-In
Give your shoppers more context about your promotions and make them want to subscribe to your web push notifications with 2-step opt-in. This opt-in is shown at the top of your store with a message customisable by you.
Enable the two-step opt-in to let your store visitors know what they’ll be missing out on if they don’t subscribe. You can even create urgency by letting them know they only have an hour before your special offer ends.
Further reading: Two-Step Opt-In
3. Back in Stock Alert
Not all your first-time visitors will opt-in to your push notifications. But they may be interested in purchasing an item that is out of stock. By enabling the Back in Stock feature, you can tap into your visitor’s interest in an item on your store. You can even set up custom buttons that fit seamlessly into your store design.
Further Reading: Back in Stock Alerts
4. Price Drop Alert
Just like Back in Stock Alert, you can enable the Price Drop Alert feature to allow visitors to opt in to be alerted when the price of a particular product drops. This allows the visitor to keep tabs on a product they have their eye on and eventually, purchase the product when the price is slashed. Just like Back in Stock Alerts, you can design custom buttons for opt-in that look native to your store design.
Further Reading: Price Drop Alerts
5. Flyout Widget
What if a visitor blocks notifications from your store? That would be a lost opportunity for your store, wouldn’t it?
This is where the flyout widget can help. If the visitor comes back to your store, you have the chance to make them reconsider and turn them into a push notification subscriber. The flyout widget shows a short, compelling message to visitors at the bottom left of the store.
Further Reading: Flyout Widgets
Pro tip: Facebook’s default setting is to open the link on the in-app browser. The in-app browser doesn’t show the browser prompt, which means that visitors coming through Facebook won’t see the browser prompt. To avoid losing out on subscribers, follow this guide and change the setting.
Convert Push Subscribers to Email
Prioritizing your push marketing doesn’t mean that you can’t convert these push notification subscribers into email subscribers.
Send a push notification campaign to get more email sign-ups. Use the notification copy to entice your subscribers with an offer that they can unlock if they subscribe to the store’s newsletter.
To successfully promote an online store, you need to set up a multi-channel marketing strategy. With multiple marketing channels, you can promote your store to consumers who prefer emails over push notifications and even send notifications to users who prefer to receive short updates instead of adding to the noise in their inboxes.
By pairing your email marketing with web push notifications, you can ensure that you don’t miss out on catering to different kinds of consumers.