How to Create Interactive Web Push Notifications to Delight Shoppers

Marketing is all about communicating with the customer in a meaningful manner. As with any marketing channel, it’s important that you continually experiment with your push marketing strategy. You just have to make it more personalized, creative and engaging for the shopper to interact with. That’s the only way to drive more conversions and sales from it – pretty much similar to how you’ve been changing your email marketing strategy. 

But why do you need to craft interactive web push notifications when a simple one does the trick?

Imagine a conversation with a sales representative. If the salesperson is reading off a script and not giving you enough context, you’re less likely to convert as a customer. If all you’re doing is going along with what they say, you’ll lose interest quickly. 

But, when the same sales representative asks you about your preferences, gives you full context, or talks to you like a friend, you’re more inclined to listen to him. 

Web push notifications work the same way. 

You are talking to your customer as a brand, giving them context, personalizing your script to the customer, and asking them about their preferences. A web push notification is bound to return more conversions when it is personalized and relevant to the shopper. There are two ways you can make your web push notifications more interactive:

  1. Crafting interactive push campaigns by optimizing your copy, hero image, buttons, and other elements of your notifications.
  2. Setting up automated push notifications that are context-driven and based on customer activity.

Let’s look into the different ways you can make your push notifications more interactive to delight your shoppers.

Crafting Interactive Push Campaign

Making your push notifications more interactive is possible even when sending generalized promotions about a new product launch or promoting a collection. By crafting creative, highly relevant push campaigns, your notifications are likely to stand out, make your subscribers curious about your offer.

If you want to know more about how to craft campaigns that follow web push notification best practices, read this guide to crafting the perfect push notification.

Let’s look at the different ways that your push notifications can be made interactive:

1. Write Conversational Copy

With 26 characters for your title and message copy, writing good push notifications with enough context to your product seems tough. 

To ensure that you keep your push notifications short yet interesting, try borrowing some tips from online resources like Best Copywriting Ads or even read about how top Shopify stores write their push notification campaigns. Some of our favorite copy comes from Headphone Zone, who write copy that is short but polished.

interactive web push notifications

Pro-tip: Basic personalization, like using customer name, can improve open rates by 9%. Use this placeholder to personalize your campaigns— {{customer.first_name | fallback: “WOW”}}. Change the fallback text for subscribers whose name is unknown.

interactive web push notifications

2. Add hero images that drive context

Push notifications with large images have proven to be so effective that they are called rich push notifications. 

Urban Airship found that rich push notifications drive 56% higher direct open rates than notifications without images. But, it’s not just enough that you add a hero image. Use hero images that connect to the messaging of your notification. This can be a high-quality product image or a well-designed poster. 

Ensure that you keep your hero image copy short and added to the image in such a way that it is in a large font— bold and readable.

Pro-tip: Don’t forget to design hero images based on the optimal sizes for desktop and mobile. If you want to pick up web push notification best practices for creating your hero images, you can check out this guide.

3. Use buttons to give multiple options

CTAs have proven to boost ecommerce sales. Grow & Convert found that CTAs in pop-ups had a conversion rate of 1 to 8%. This is why it’s crucial that you add buttons within your push campaigns and make it an interactive experience for your shoppers. 

You can make your push notifications more actionable by adding a ‘Shop Now’ button to lead the subscriber towards your store. If you want to send creative push notifications, you can give two options to your subscriber to take them to different parts of your store. 

1Up Nutrition sends campaigns about their latest blog post but their second button on the notification promotes the latest offer on their store.

interactive web push notifications

Pro-tip: Link different collections within your buttons, whether it’s ‘Shoes’ and ‘Slippers’ or ‘Tops’ and ‘Bottoms’. Mavi Jeans, for instance, links different collections for men and women in their buttons, allowing their subscribers to easily get to different product categories.

interactive web push notifications

4. Add emojis to increase engagement

How much of an impact can emojis make in how your notifications perform? A lot more than you’d expect from a bunch of characters! 

According to Accengage, emojis can improve reaction rates by 20%. By using emojis smartly in your notification copy, you can keep your messaging short and interesting. Emojis in your notifications is especially enticing for subscribers who don’t see your hero images (Mac and Firefox users). 

But, be careful not to overuse emojis. One to two emojis in your web push notification is the ideal number, ensuring that you don’t overwhelm your subscriber and keep your messaging neat.

Pro-tip: Remember how childhood books would have pictures to replace words? As a child, this was a fascinating way to interpret and read the story. This strategy still works wonders in keeping readers engaged, no age restrictions needed! Replace longer words with emojis to fit your message within the notification. But, when doing this, ensure your emoji can be interpreted without any confusion.

interactive web push notifications

5. Leverage site icon

Not all your store subscribers are on a Windows or Android using Chrome. This means that subscribers that don’t use these devices and browsers won’t see your web push notification’s hero image. 

But, if you’re keen to give all your subscribers a similar experience, you can be more innovative with your site icon. Instead of your brand logo, you can add custom site icons that reflect the push campaign.

Pro-tip: Mavi Jeans converted their hero image into a site icon. Although they couldn’t add the entire hero image copy in the site icon, they could still make their notification look more enticing and send out a creative push notification.

interactive web push notifications

 

ALSO READ:  PushOwl On (Google Analytics) Steroid!

Context-Driven Web Push Notifications

Behavior-based marketing is the cornerstone of any store’s growth. Triggered and automated marketing has proven to be more successful than generic promotional strategies. 

According to the Epsilon Email Institute, triggered emails have 70.5% higher open rate and 152% higher click-through rate than generic email newsletters. This is also the case with automated web push notifications.

Notifications that are sent out based on the customer’s behavior or activity with your store are more successful than generic promotions. Why? 

When your subscriber receives a notification about an item they left in their cart or about a product they were previously looking at, you are leading them to products that they are already interested in, increasing chances of conversion.

Here are 8 different automated notifications you can set up on your store:

1. Impress them with welcome notifications.

Is the first impression really the best one? Maybe. Welcome promotions are a great way to introduce your store and give your newest shopper a grand impression of the brand, letting them know about your loyalty program or giving them a new subscriber discount. This one gesture works wonders! One stat found that welcome emails generate 320% more revenue than any other promotional emails.

Get started: Set up automated welcome notifications to give your new subscribers a warm welcome when they subscribe to your store. Add a discount code to your welcome notification and optimize your copy to reflect your brand image.

interactive web push notifications

2. Set up reminders for cart recovery.

Cart abandonment is one of the biggest pain points for any merchant. According to Baymard Institute, the average cart abandonment rate is 69%. While shoppers have stated reasons like high shipping fees, complicated checkout, and lack of trust for not completing their purchase, many just end up forgetting to finish checkout. 

If you haven’t already set up marketing strategies to remind your shoppers and bring them back to their abandoned carts, you’re losing money! A multi-channel remarketing plan can bring back these shoppers to convert them.

Get started: Set up a sequence of 3 abandoned cart reminders on PushOwl to bring back shoppers who have abandoned their cart. You can use different tactics like offering free shipping or setting up discount ladders to entice your shoppers to complete checkout. Read about the different abandoned cart tactics you can use for cart recovery.

Read this blog about the different Shopify marketing strategies you can set up for successful cart recovery.

interactive push notifications

3. Set up workflows on Shopify Flow to send transactional notifications.

While transactional messages may not seem to be a priority when setting up communication with the shopper, it’s important that you treat it as such. Transactional messages keep the customer in the loop about their order confirmation, shipment, delivery, and even refund. By sending relevant messages that focus just on the customer, you create a positive shopping experience for them. 

Experian found that transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. The same holds true when using web push notifications. 

Get started: Use PushOwl workflow templates that are available on Shopify Flow. You can set up notifications for order delivered, order fulfilled, and even order refund. Read more about setting up transactional notifications with Shopify Flow.

4. Set up on-site notifications to optimize store experience

Sending promotions while the shopper is still on your store is a great way to entice them to complete the purchase. 

With on-site notifications, you can target customers with notifications based on the products they are looking at, the location they are from, how long they’ve been on the store or even at exit intent. These promotions help you create a sense of urgency around the products they’re looking at, making it faster for you to convert the shopper before they leave. 

Get started: Integrate PushOwl to Fera.ai to start sending notifications to shoppers while they are on the store. Triggers can be time-based, mouse-click based, or even load-based. Read more about how you can set up this integration.

5. Set up Back in Stock Alerts to notify customers about interested products

A case study by MarketingSherpa found that back in stock alert emails achieve 22.45% conversion rate, and it makes sense. Low inventory is a common problem for every store owner but you don’t have to lose your interested shoppers over it. 

By setting up the option to allow shoppers to subscribe to alerts about stock updates, you can bring back these shoppers when the product is back in stock with a crisp web push notification.

Get started: Setting up Back in Stock Alerts to let your shoppers subscribe to stock updates is easy. You can either set up an opt-in using PushOwl by reading our guide or integrate the Now Back in Stock app with PushOwl

interactive web push notifications

6. Enable Price Drop Alerts to entice price-sensitive customers 

One of the common reasons that many people choose not to buy a particular product is because it may not be within their price range. In this case, you don’t want to lose these shoppers entirely but create an opportunity for them to come back when the price of the product drops. This is where Price Drop Alerts can help. 

By setting up this functionality on your store, you can allow shoppers to subscribe to price drop alerts for a particular product. When the price drops, a web push notification is automatically sent to the shopper, successfully bringing them back to your store.

Get started: You can enable notifications for price drop within the PushOwl dashboard. When setting up Price Drop Alerts on your store, ensure that you’ve customized the flyout widget copy and the notification copy to fit your brand voice. Learn more about this feature on our helpdesk

interactive web push notifications

7. Set up notifications for review requests to earn credibility.

Reviews have a powerful influence in increasing revenue. This report by G2 proves the effectiveness of online reviews on sales. One study by Spiegel Research Center found that displaying reviews can increase conversion rates by 270%. 

Get started: PushOwl integrates with Judge.me and Loox Reviews— two review apps that allow you to boost your credibility by gathering reviews from customers. You can send these reviews in your push campaign to win trust and even turn them into social media posts.

8. Provide special offers to loyal customers with Shopify Flow.

Customer loyalty goes a long way. According to Fundera, 43% of customers spend more money on brands they’re loyal to. So, if you don’t have a loyalty strategy to keep shoppers engaged or even a retention plan to bring back existing customers, it’s time you started. 

One way to reward your loyal customers is by setting up a discount code to be sent as a notification to a shopper after their 3rd order from the store. 

Get started: Read this guide to set up the loyalty customer workflow on Shopify Flow easily. If you’re looking for more ideas to incentivize loyal shoppers, this blog has listed 6 ways eCommerce stores build loyalty.

interactive web push notifications

We hope these tactics help you craft interactive web push notifications that bring in more clicks. Don’t forget to experiment with your copy and CTA to ensure you are maximizing the clicks and revenue you get from your campaigns.