It is a fact, the world is keen on mobile. This for sure was the decade of mobile, people were using it hourly, while working, commuting, socializing etc. It is no surprise that according to eMarketer, in 2019, mobile is surpassing TV as the medium attracting the most minutes.
92 percent of people say that the use of mobile for web browsing is more important to them than the use for a phone call. If we add the fact that mobile conversion rates are higher than that on the desktop, it is worth thinking about how to improve them. Despite, most brands pay little attention to the performance of their shop and struggle to engage with mobile shoppers.
Simply put, shopping trends have changed. Ecommerce is moving to mobile. The time has arrived to turn all of your effort towards the latest trends to acquire and retain mobile shoppers in 2019.
eCommerce trends for mobile shoppers
Trend 1: Mobile Commerce and Accelerated Mobile Pages
You have probably already spent a lot of money and effort choosing a correct marketing strategy and building a recognizable brand from your shop. Now that you have done that, how do you start driving more sales? How do you reach your target shoppers where they are?
But the question here is what can you do to get closer to your mobile shoppers and make them trust your brand? How can you make them purchase from you?
As mobile commerce continues to bloom, retailers should take note: to stay on top of growth, it’s imperative to invest in mobile strategies. That’s where AMP and PWA come in.
AMP is a Google open source project aimed to help developers create mobile web landing pages that load blazing fast. You must have seen AMP pages on search engines, marked with a lightning bolt.
They promise users a smooth, engaging experience. Right from loading in, AMP pages are known to improve SEO and overall site performance. If you want to know more about AMP technology you can read about it here.
Google will also mark your store as mobile ready, which gives you credits and ensures that your shop ranks better on search results.
While unfortunately, Shopify doesn’t support AMP as native, they do have a solution for it in the form of an app.
As an official Google Partner, AMP from AmpifyMe is doing a couple of things. The main goal is to generate super fast-loading pages for all of Shopify store products, including their home page, collections, blog, etc. Making your site instantly mobile friendly, it enables you to increase your shopper engagement and reduce bounce rates drastically. Here’s how an AMP ready Shopify store would look like:
There has been a rise in Shopify stores who have implemented AMP as a way to engage with their mobile customers. For instance, with AMP, Simply Carbon Fiber achieved 65% faster page load times and 24% more pages per session.
In short, amplified e-commerce pages for Shopify stores offer a new and better way for their shoppers to engage.
No more slow and unresponsive product pages, instant information delivery and seamless shopping experience – everything adds up to more sales.
Trend 2 – Progressive Web Apps (PWA)
You know what eCommerce mobile apps are. What if we said that to appeal to a mobile shopper, you really don’t need an app? Yes, that’s where the PWA comes in.
In a nutshell, Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. PWAs aren’t just worth attention because they are something new. These web-based apps hold a ton of potential.
They are installable and live on the user’s home screen, without the need for the native app and at the same time offer an immersive full-screen experience.
Mobile commerce trends are very much in line with the web design trends that are pushing the industry forward this year, involving PWAs.
Giants like Alibaba, Pinterest, Tinder and Uber, all have implemented PWA as a part of their mobile shoppers’ strategy. In order to deliver a great user experience, they have managed to step into the customer’s shoes and be where they are the most active.
There are plenty of success PWA stories like Flipkart who tripled their customers’ time-on-site and achieved a 70% increase in conversions.
Trend 3: Web Push Notifications
The most common mistake for Shopify stores is that they think that if they have a great product, they acquire a customer once, customer engagement and retention will follow naturally. But that’s not true!
It takes continual communication to succeed at customer engagement and being where the shopper really is – on mobile.
That’s where web push notifications come in.
Delivered straight to the mobile screens, web push notifications have been identified as a new revenue channel for eCommerce stores.
Top grossing Shopify stores have been using web push notifications to keep their shoppers engaged, reduce cart abandonment, improve brand recall and increase their sales. For instance, Headphone Zone drove 126X ROI using web push notifications.
The instantaneous and interactive nature of web push notifications drive higher click-throughs and conversions.
Keeping up with the eCommerce trends
The number of Shopify stores are increasing by the day. No matter what your store is selling, you will always have at least 10 other stores trying to sell the same thing.
That is why it is important to keep up with the trends. Although, there is no one-size-fits-all and you should continue implementing, testing and monitoring results of everything you change or apply.
All mentioned before have one thing in common: to make the shopping experience easier for consumers. So, keep customer experience in mind at all times, and you’ll gain a competitive edge this year.
Which of these eCommerce trends have you implemented?
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This guest post was written by Jana. Jana is the Digital Marketing Manager at AmpifyMe, on a mission to help merchants around the globe cope with the mobile-first. In her spare time, a caffeine-dependent, nice girl.