Online stores receive a large number of visitors daily. But, from this pool of visitors, only a fraction are bound to stick around and add products to their cart. Out of these hesitant shoppers who have added to the cart, fewer are likely to complete the purchase. Most merchants know this pain — cart abandonment is the black hole of potential sales. This is why it’s crucial to grab the attention of your shoppers before they leave your store. By optimizing your on-site eCommerce conversion, stores can have an easier time ensuring that their shoppers don’t leave empty-handed.
Let’s dive into the different on-site cart abandonment solutions that you can set up as well as their best practices to reel back shoppers before they leave your store:
On-site eCommerce Conversion Optimization Tactics for Cart Recovery
Note: If you’re looking for tactics to recapture abandoned carts after the shopper has left the store, here’s a thorough guide with every top off-site remarketing channel that is guaranteed to recover your cart.
1. Add trust badges to boost credibility
Shoppers are always cautious when making a purchase online and with good reason. With the number of scams that are running online, it’s important to ensure that your store visitors aren’t suspicious of your store’s credibility. One of the most important on-site conversion optimization apps that you need to set up on your store is ‘Trust Badges’. Set up a trust badge on your store’s checkout page to show your visitors that you are a secure and credible place to shop from. Trust badges have proven to show results— one research found that trust badges led to a 42% increase in sales.
Act now: Set up ‘Free Trust Badge‘ on your store and instantly see your cart abandonment rate decrease.
2. Exit intent
Imagine this— your shopper has added an item to their cart, but after browsing your store for a few minutes, they lose interest and move their cursor to exit your store. Just as they do, a pop-up appears, providing them with a discount or a free shipping offer on their cart. An exit-intent such as this can easily change your shopper’s mind, and studies have proved it.
According to one, an exit-intent can recover 10-15% of lost visitors. Set up an exit-intent to appear just as your shopper leaves your store with a cart still waiting. This way, you can effectively bring them back and reduce cart abandonment on your store.
Act now: Instead of the usual popups, use a tactic that is more engaging— gamification. Shopify apps like WooHoo can help you capture your shopper’s fleeting attention with a game that helps them win discounts. This stimulates a positive emotion within the shopper, making them want to purchase.
3. Remove competitor ads
A shopper’s experience with an online store is crucial to ensure a successful conversion. Unfortunately, various consumer browser extensions and web apps can create distractions on your well-designed and otherwise seamless ecommerce website. Without quality control from the merchant’s side, the road to a successful checkout is riddled with distractions for the shopper. This may be price comparison bars, promotional pop-ups, competitor ads, adult content, and video ads, to name a few.
Act now: Your top priority as a merchant must be to block these distractions to ensure your shopper’s experience on your store is not subpar. Use smart tools like BrandLock to protect your website and avoid these distractions that tend to lure shoppers away, reducing cart abandonment.
4. On-site messages and notifications
Unlike web push notifications that show up even when the shopper is away from the store, on-site notifications are displayed while the shopper still has the store open. Once the shopper adds an item to their cart, you can display a message to them as a pop-up, widget, top bar, or even a push notification. You can use these on-site reminders to show a discount code or create urgency within your shopper and with its high visibility, you can ensure higher conversions.
Act now: Fera.ai allows you to set up on-site messages based on different conditions. One such Fera.ai Skill is ‘Show Get It By Timer’ and you can set it up to show how soon the customer can get the product. Alternatively, PushOwl’s integration with Fera.ai makes it easy for merchants to set up on-site notifications.
5. Visual search
The development of AI can shift the online shopping experience. One such change is visual search, where users can search for products they want with images, simplifying the hunt for a product and saving time. According to one research, 62% of young consumers want visual search capabilities.
Many times, shoppers abandon their carts while looking for a similar product elsewhere. By integrating visual search, you can increase your visibility on search engines and power your store to bring back these wandering shoppers effortlessly. Adopting a visual search can help you drastically reduce cart abandonment, by making it easier for your shoppers to reach products they are looking for.
Act now: Start by building this search feature within your ecommerce store for higher visibility. This can be done with a Shopify app like Visual Search or pick solutions like Syte.AI that works individually to integrate visual search into your store
According to Barilliance, one of the primary reasons for cart abandonment is unexpected shipping costs. Hidden costs like taxes and shipping fees are making shoppers abandon their carts. As a merchant, it’s important to avoid losing your sales over this misunderstanding. Reduce cart abandonment by being upfront about your costs. Some stores have an in-built calculator to let shoppers check how much shipping fees are applicable on their cart.
Act now: Display shipping fees at the announcement bar at the top of your storefront to avoid setting unrealistic expectations. Alternatively, you can include tax within the product price and even advertise on your store that shoppers don’t have to worry about any extra fees while checking out. Bonus points for doing so in the local currency so that the shopper doesn’t have to calculate the cart total!
7. Provide live chat
According to some studies, 77% of customers won’t make a purchase if there’s no live chat support. Armed with this powerful stat, some of the top Shopify stores have equipped their team with a powerful live chat app and customer support executives to be available for support conversations round the clock. The biggest advantage of setting up a live chat on your store is that a customer support executive can jump in and help the customer problem solve at any stage of their purchase— product explanations, checkout queries, or even payment problems.
For instance, for situations when a shopper gets confused with the sizing guide, some human help just like at a brick and mortar store can help you prevent cart abandonment.
Act now: Use Shopify apps like Tidio Live Chat or Gorgias to set up live chat on your store. If you’re looking for more options, G2 has a comprehensive list of the top apps that provide live chat functionalities, along with user ratings to make it easier to pick the ideal app for you. While setting up live chat on your store, assign customer support executives on different shifts to ensure you don’t miss customers on the other side of the world.
8. Add credibility with user reviews (bonus if they add images!)
The stats say it all: Spiegel Research Center has found that nearly 95% of shoppers read online reviews before making a purchase. Good online reviews even impact sales positively. Displaying reviews can increase conversion rates by 270%. Your cart abandonment problems could also stem from a lack of credibility. By setting up reviews on your product pages, you can assure shoppers of your credibility and lift your conversion rates.
Act now: Judge.me and Loox Reviews are two of the many review apps available on the Shopify App Store. You can set up these apps to add credibility to your products and even integrate them with PushOwl. With this integration, you can request customers for reviews on their past orders. Read more about these PushOwl integrations.
9. Make your product description stand out
A well-crafted product description can make or break a purchase. According to OneSpace, 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content. Another stat shows that 50% of shoppers have returned an item they bought online because it didn’t match the product description. By putting more thought into your product descriptions, you can ensure that you are providing all the details to your shoppers and leave less room for doubt about completing their purchase.
What’s more, online stores that use storytelling in their product pages have seen greater results. For instance, a study by Origin found that an eBay listing of fish-shaped spoons received 64% higher bids when a short fiction story accompanied the listing.
Act now: Structure your product description in such a way that the most important details about the product are at the top of the product page. Include the right keywords so that shoppers can find the right items faster. Some brands weave stories of each product into the page to build a unique narrative and make the shopper feel more involved in the brand’s journey.
10. Create urgency with countdown timers
Urgency is a great way to make your shoppers rush to check out their cart. This can be done by using countdown timers and powerful words that illicit urgent responses. For instance, one research showed that emails that convey a sense of urgency in their subject lines had received a 16% increase in their transaction rate on sales. By creating urgency, you can stop shoppers from second-guessing their purchases, effectively reducing cart abandonment.
Act now: Fera.ai has a set of ‘Skills’ to ensure your abandoned cart is recovered successfully. You can use ‘Show Timer in Cart/Checkout’ skill to create urgency and nudge your shopper to complete the purchase.
11. Interactive product pages
One of the best experiences when shopping in-store is being able to see the product as it is, not a mockup or a stylized version of the product. This experience can also be created online, and many ecommerce businesses are incorporating product videos, with their employees trying out the product or showing how it works. This gives shoppers a more personalized experience of your product, rather than just seeing the item on a model or behind a white background.
Act now: Set up product videos to give a humanized feel of each of your products. There are multiple Shopify apps that allow you to add videos on your product page. In the near future, Shopify will allow you to add videos and 3D assets, making it easier to deliver customized product experiences to your shoppers.