You’re constantly changing and tweaking your web push marketing— renaming a button, switching your opt-in, or even enabling an automated notification. But, viewing these changes and understanding how they affect…
MacOS Big Sur Brings Changes to Mac Web Push Notification Design
The appearance of web push notifications are constantly evolving as platforms and browsers make native changes. The Big Sur update in November 2020 brought a few changes, including how a…
Introducing Welcome Notification Sequence— Build Customer Relationship and Increase Retention
Your shopper’s first interaction with your brand is important. Many merchants have leveraged this by setting up welcome messages to greet the new subscriber. A one-off welcome notification isn’t enough…
The Definitive Guide to Increasing the CSAT Score for your Store
About the author: Deb Mukherjee is a SaaS marketer with 5+ years of working with companies across the globe. He has consulted over 40 companies to date and is now…
Customize Notification Center Icons for your Web Push Notifications to Increase Brand Recall
At PushOwl, we constantly improve how merchants use web push notifications to make it easier for their subscribers to come back to their store and shop. This is why we…
Web Push Notification Best Practices – The Ideal Character Length (2021)
Note: This blog has been updated as of 31 December 2020. Browser updates affect your push notifications as well. One question that we frequently hear from merchants is “Why is…
PushOwl Integrates with Leading Headless Commerce Platform Nacelle to Provide Enterprise Merchants with Web Push Solution
As eCommerce stores scale-up, some require a more dedicated and lightweight solution to host their storefront without moving away from Shopify’s sophisticated CMS. With high volume traffic and a need…
PushOwl Integrates with Powerful Automation Solution Alloy to Create Web Push Workflows
Ecommerce automation is being rapidly adopted by merchants, helping them save time while putting crucial tasks on autopilot, from managing customers to flagging fraud to communicating better. To give merchants…
Guide to Web Push Notifications for Black Friday Marketing (BFCM 2020)
Every stakeholder in the eCommerce space knows the importance of Black Friday. Due to BFCM’s short time period, Shopify stores need to be able to communicate about their sale to…
