The Custom Prompt (previously known as 2-Step Opt-In) is a way for store visitors to subscribe to your web push notifications. With this opt-in, you can set context about your…
Guide to Web Push Notification Opt-Ins
If you use web push notifications as a marketing channel for your Shopify store, you’ll have a lot on your plate— from running campaigns to monitoring your abandoned cart recovery…
Guide to Running Winback Campaigns With Web Push Notifications
Your list of web push subscribers are a mixed bunch. You’ll have loyal repeat customers, shoppers who last bought from you months ago, and subscribers who’ve never shopped from your…
Browsers are Changing Web Push Opt-In Process and Here’s What You Need To Do About It
Let’s make one thing clear: All changes that browsers are introducing these days do not affect you sending or your subscribers receiving push notifications (what you actually get sales from)….
The Power of Push Marketing – The Shopify Dropify Podcast
I was recently on The Cut’s Shopify podcast— The Shopify Dropify podcast to talk about the power of push marketing and how merchants can use web push notifications to generate…
What is BFCM and How Small Stores Can Take Advantage of It
BFCM is Black Friday, Cyber Monday, one of the most anticipated sales period for every merchant— online and in-store. Last year, Shopify merchants collectively made over $1.5 billion USD in…
8 Web Push Notification Tactics for a Successful Black Friday Sale
It’s gotten easier for eCommerce businesses of all sizes to convert their visitors into subscribers, thanks to web push notifications. With their immediate delivery, short message, and high visibility, stores…
How to Turn Your Black Friday Visitors Into Lifelong Subscribers
Black Friday, Cyber Monday is the biggest sale season for online merchants worldwide. Just last year, Shopify reported that 10,978 orders were placed per minute. And this isn’t considering the…
How Do I Make A Great Facebook Instant Experience Ad?
It is projected that next year ads on social media, apps, and websites will take 54% of the total advertising market. Digital advertising is on the rise, as more and…
