Talking Web Push Notifications on Shopify Across the Pond Podcast

I joined Adam Pearce’s podcast `Shopify Across the Pond` to talk about web push notifications. The podcast features top Shopify Partners – like app developers – to introduce new and thriving ecommerce strategies and processes to listeners, giving them hacks that helps them grow their store. The podcast mostly references UK and European topics but the takeaways are helpful to global audiences.

With this blog, we want to quickly give listeners notes on the main features, hacks, and ideas that were discussed within the podcast. The podcast looks into questions like ‘How does web push notifications work?’, ‘How to get started?’, and more, making it easier for listeners to quickly understand and start using web push. 

About Shopify Across the Pond

Adam is an entertaining host with a fun yet enquiring style. We highly recommend `Shopify Across the Pond` to listeners who quickly want to learn about new Shopify marketing topics such as text marketing, subscription business, customer support as a profit center, or general talks like growing an idea into a $1mn business.

Let’s dive into the podcast notes to allow readers to quickly discover the concepts and references mentioned during the podcast.

About PushOwl 

PushOwl allows merchants to use web push notifications as a marketing channel. After a subscriber opts in for web push notifications, PushOwl powers the sending of:

  • Push campaigns about product promotions, sales, and more
  • Automations like cart recovery, back in stock updates, etc
  • Promotions that use the technology of other Shopify apps or Shopify Flow with integrations

What is a Web Push Notification?

Here’s how a web push notification would look and the different elements involved: 

examples of good push notifications

Your visitors can subscribe to these web push notifications once they land on your store with a browser prompt that shows up like this: 

Since there is no double opt-in, subscription to web push is straightforward and quick. After subscription, the visitor starts receiving push notifications from the store.

Recommendations for BFCM

There are 2 immediate tactics you should employ moving towards Black Friday:

  • Building your subscriber list by converting new visitors
  • Use your subscriber list to bring them back to the store to purchase

Learn more about building your subscriber list with this guide.

It is important to plan ahead when you want to use your subscriber list during BFCM.

Make sure your subscribers are familiar with web push as a communication channel by 

  1. Sending some non-BFCM promotions upfront (so subscribers are aware that this communication channel holds discounts ready for them)
  2. Warming up your list for example by sending teasers about the BFCM discounts that are about to come
  3. Building a relationship with your subscribers by dropping messages that create value for them

Tip: Use PushOwl’s Flash Sale feature to makes sure that you never send a push notification after the sale is expired. 

Web Push Notifications for Longer Sales Cycles

Here are some quick ideas for sending push notifications when you don’t want to promote but engage your subscribers with relevant information.

  1. Product Announcements 
  2. Promote collections
  3. Back in stock
  4. Price drop
  5. Shipping notifications
  6. Welcome notifications
BFCM marketing
examples of good push notifications
examples of good push notifications
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Setting up PushOwl

Setting up PushOwl can be done in a minute or less and you start on the Free-Forever plan

Best first steps:

  1. Set your store icon. Follow this guide.
  2. Enable Abandoned Cart Reminders. 
  3. Improve your copy for the ACR, check out our tips to crafting copy for your cart recovery automation.

Interested in testing web push notifications before setting up the app on your store? You can check out Playground, a fun, and interactive web push testing ground. Add your own copy and receive a push notification on the device you are testing on.

Note: PushOwl is partner-friendly, so you can always install it with a development store on your affiliate plan and upgrade to the paid plan for free.

Web Push Hacks

Three hacks to increase PushOwl performance and customer retention.

  1. Use emojis! You can add emojis within different web push elements to make it more enticing for subscribers.
  2. To make brand recall easier, send push notifications frequently. Find the optimal frequency for your web push strategy with this infographic.
  3. One of the best parts about using web push as a marketing channel is that there is no spam filter. Web push is an unregulated marketing channel, so you even use words that would typically bring your emails to spam filters: 100% free, Deal, Limited time only, etc.

Our Enterprise merchants see anywhere between 100x and 300x additional revenue per dollar spent on PushOwl. Solopreneur and SMB even see higher returns with the sole use of abandoned cart reminders and push campaigns. 

Read this case study about how Headphone Zone made $126 for every $1 they spent on PushOwl. 


PushOwl has three different pricing plans that cater to three distinct stages of a Shopify business.

Basic plan, free-forever

  • allows unlimited subscribers with an impression limit (500 impressions/mo.)
  • limited features

Business plan, starts at $19/10k impressions/mo.

  • Features: Abandoned Cart Reminders, Hero Images, and more
  • Pricing increases by 10k impressions/mo. for $19 until capped

Enterprise plan, starts at 50k impressions/mo. 

  • Features: Segmentation, Flash Sale feature, Smart Delivery, and more
  • Pricing increases by 50k impressions/mo. with volume discounts available

You can find our public pricing list on our website.


PushOwl natively integrates with various Shopify apps to supercharge your store’s capabilities. Apps like,, Shopify Flow, and more can be used for different use cases. Use these integrations to send review requests, set up transactional web push messages, send wishlist updates and more. 

Find all our integrations on our helpdesk.

Shopify Flow is an easy-to-use workflow builder for Shopify Plus merchants. Flow uses Shopify-internal activities or those from 3rd parties – especially Shopify apps – to create IF-THEN workflows for the store. Various triggers (IF) can start any actions (THEN).

For example, LoyaltyLion’s trigger (e.g. ‘Customer has enough points for a reward’) can send a web push notification to the specific customer and bring them back to the store. 

We hope this podcast has helped you launch your web push strategy and successfully start generating revenue with this powerful communication channel.