Walkthrough of the New PushOwl Dashboard

We are excited to launch and reveal a project that’s been brewing for months! A lot of merchants have been asking us when our newly designed dashboard will be launched and we can now finally say that it’s here!

Here’s our launch video to give you a peek into how minimal and visually appealing the new dashboard looks:

In this quick blog, we want to walk you through the dashboard and the changes we’ve made to give you a better experience when creating push campaigns. 

Home Screen

Here, how you can get an overview of your campaign, subscribers, revenue generated, and impressions consumed. 

New Campaign

In the old dashboard, creating a new campaign was done on one screen. To allow you to write, design, and adjust the setting for your campaign better, this process has been broken down into different pages.

1. Campaign Details

Select the kind of campaign you want to send.

  • Regular Campaign has no expiry date.
  • Flash Sale Campaign has an expiry date that you can set so that you don’t send promotions about time-sensitive sales after it is over.

You can also choose to enable Smart Delivery so that subscribers receive it during their active hours.

If you are on the Enterprise plan, you can select the subscriber segment you want to target. Read more about segmentation on our blog.

You can also choose to schedule the campaign for a later time or date.

2. Create Notification

On this screen, you can write the copy and set up the content of the notification. Unlike the previous dashboard, the editor allows you to see how the notification would look on different devices and browsers so that you don’t have to worry about how it’ll look for different subscribers. 

You can also test the notifications to see how it’ll come up in real-time.

3. Summary

This page allows you to give all the details of the notification. Any changes can be made by clicking on the edit icon. 

You can finally send or schedule the notification to your subscribers.


All your campaigns can be viewed on the ‘Campaigns’ page. The tabs keep your sent and scheduled campaigns separate.

You can filter your campaigns based on when they were sent— last x number of days or with a custom date range. This can help you search for seasonal campaigns or campaigns for your past new product promotions if you want to learn what worked.


Unlike the dropdown menu for the automations, we have put the automations along with their overview in one page. This simplifies the way you navigate to each feature.

Once you click on an automation, you can see the details of the automated web push notification— its copy, how it’s triggered, the time delay, etc. This screen also lets you see how the notification is shown on each device and browser.

Within the flow, you can change the wait time for each automated notification according to your preference. 

To edit your automation, you can click on the edit icon and it shows the editor screen.

New Feature: Browse Abandonment

With the new dashboard, we also launched a new automation— browse abandonment. This automated notification reminds a customer about a product they viewed but didn’t add to cart.

The Browse Abandonment sends a single automated notification to your shopper after a set time delay.

The feature is in the beta phase, available for Enterprise users on request. If you’d like to set up browse abandonment, contact our support team.


This page shows you your subscriber growth, subscriber location, and other details about your audience— subscriber name (if not anonymous), web browser and when they subscribed.


If you are on the Enterprise plan, you can see all your shopper segments on this page. Here’s what the ‘Segments’ page looks like:

If you have  set up custom segments based on specific needs like “Haven’t bought in the last 60 days”, they will also be shown here. When you click on a segment, you can see all the campaigns you have sent to that segment as well as details of the campaigns.


We have renamed our ‘Widgets’ page to ‘Opt-Ins’.

You can choose between the Custom Opt-In (previously known as 2-Step Opt-In) and the No Opt-In. (although the second option is not recommended).

On the Custom Opt-In tab, you can change different details— title, description, button labels, button color, opt-in timing, and opt-in position.

This also includes a new feature we launched within our new dashboard—opt-in position. Opt-in position lets you choose where you want the opt-in to appear on your visitor’s screen.

As you scroll down the page, you can view, enable and customize the browser prompt overlay.

At the bottom of the page, you will find the Flyout Widget. This widget appears at the bottom of your store as a bell icon and expands when visitors click on it.


All integrations can be found on the ‘Integrations’ page. You can find offers that are available for each integrated app and read more about how to integrate it with PushOwl.

We hope you liked our new PushOwl dashboard!

We’re eager to make it easier for you to send web push notifications. Let us know if you need help. Our support team is always available!